Globo TV Network Events

Globo TV Network uses InEvent software to create an integrated and innovative experience for its media partners.

About

With more than 10,000 employees, Globo TV Network has produced worldwide journalism, entertainment and communication for the last 53 years. More than 100 million people watch Globo channel every day.

The media professional is a very important partner for Globo. Being the primary partner between advertisers and the broadcaster, strengthening the relationship with the media professional is important for business. For the media professional's day, Globo paid special tribute to its media partners and organized two exclusive events for more than 2,000 guests. 'The expectation was that the guests felt like celebrating their day, involved in several thematic attractions.' (Marcos Neres).

Challenges

  • Provide a 100% integrated experience during all stages of the event (communication, registration, engagement and post event analysis);
  • Facilitate the operational management of the event with a customizable branded experience;
  • Establish a pattern of operations for organizing the same event into two states;
  • Generate realtime data analysis of events.

Solutions

  • Registration Form

    Attendees registered through a branded form created by the event organization. Guests information was available live; in a reliable, controled and secure process. In addition, the form fields were freely editable using our software. Registration notifications and emails were sent automatically, which brought automation to the process from end to end. Globo TV used InEvent powerful CRM solution to engage with attendees after registration based on each attendee profile.

  • Access Control

    During both events, InEvent access control was used, which enabled the synchronized control of the attendees in a single and secure platform. Data was tracked live and managers could see how many people have arrived at the event by the minute.

  • Email Marketing

    Transactional emails were used to engage with attendees, which are triggered based on attendee behavior, such as RSVP or delivery status. The InEvent platform also relies on Artificial Intelligence to check emails and detect fake accounts: the system identifies whether the email delivery will be valid or not, contributing to the best possible delivery rate.

Results

97%
Email delivery rate

92%
Enrollment rate

2718
Invitations sent

  • Regarding event technology, our aim was to offer the most innovative experience for our attendees. This needed to be reflected in the communication, event arrival and during the event itself. InEvent was perfect for this. InEvent platform is very user friendly. Customer support was available at all times, helping us with last minute demands speed fast. We're looking to use the platform’s API to leverage our data strategy. Marcos Neres - IT Business Partner Specialist at Globo TV

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